Richard Liu: The Fastest-Growing Retailer in the World

Richard Liu is the founder of, one of the largest eCommerce websites in China. He has achieved success by focusing on customer satisfaction and providing an excellent shopping experience for Chinese customers. In this blog post, we will learn how to grow your company in China through his story!

Originally from China, Liu studied modern and classical literature at Wuhan University in Wuhan, Hubei Province. From the beginning of his time at university, he was interested in technology companies. After he graduated, instead of getting a regular 9-to-5 job as many other graduates would do, Richard Liu took $2,500 of his savings and used it to start a company called China Yellowpages. He spent the next few years working on this business, trying different methods of attracting customers before finally becoming successful with an eCommerce website.

Once Liu was able to make money from the website, he left the business in order to focus on another new project: He was inspired by Amazon’s business model and opened his online store in 2004, becoming the first Chinese eCommerce website to offer free shipping nationwide on all orders that were over 200 yuan. started gaining customers rapidly during this time period because of Liu’s focus on customer satisfaction. When customers have a good experience, they are more likely to become loyal customers and will purchase from you again in the future. In order to provide a great shopping experience for his customers, Liu made sure that could offer a wide variety of products at low prices by negotiating with suppliers and wholesalers before he would sell their items on . He would only sell items that were popular and unique, and he focused on building strong relationships with his customers.

Because of’s high-quality products and great prices, it started gaining more and more customers as Liu built a close relationship with his clientele.

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